Sony A7 RIV | Sony Alpha R74 is now released.

α7R IV
Another Milestone
Virtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras and overpowering high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.

Ever more inspiring
Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Unimagined subtlety
61.0-megapixel2 full-frame Exmor R™ CMOS sensor combined with BIONZ X™ imaging engine delivers unprecedented resolution, fine gradation and low noise to open entirely new dimensions of detail just as pro photographers expect. The α7R IV captures the mood of each scene and the texture of aimed subjects.

5.76-million-dot UXGA OLED Tru-Finder
This 5.76-million-dot electronic viewfinder reproduces fine detail with approx. 1.6 times higher resolution than the α7R III. You can select the High quality mode for high-precision yet natural realism while suppressing moiré and jaggies for better concentration. The smoother image with 120/100fps6 frame rate makes it easy to track moving subjects.

5.76-million-dot UXGA OLED Tru-Finder
This 5.76-million-dot electronic viewfinder reproduces fine detail with approx. 1.6 times higher resolution than the α7R III. You can select the High quality mode for high-precision yet natural realism while suppressing moiré and jaggies for better concentration. The smoother image with 120/100fps6 frame rate makes it easy to track moving subjects.

5.76-million-dot UXGA OLED Tru-Finder
This 5.76-million-dot electronic viewfinder reproduces fine detail with approx. 1.6 times higher resolution than the α7R III. You can select the High quality mode for high-precision yet natural realism while suppressing moiré and jaggies for better concentration. The smoother image with 120/100fps6 frame rate makes it easy to track moving subjects.

Useful 26.2 MP with APS-C cropping
Thanks to extraordinary image resolution, you can still maintain remarkable high-resolution images as approximately 26.2 megapixels even after cropping a full-frame image down to APS-C size. This means the α7R IV can help you proactively utilize 61.0-megapixel full-frame shooting, for example, in bird photography that tends to require cropping editing to magnify captured images.

Rely on smart AI-based Real-time Tracking12
AI-based Real-time Tracking12 is newly featured to greatly increase your success rate in challenging shots. Simply designate a subject and press the shutter button halfway, and rely on the camera to steadfastly track the subject. With the Face/Eye Priority in AF function, the α7R IV seamlessly changes tracking targets between face and eye when the subject is a person.

Real-time Eye AF with animal eye tracking for more success
Thanks to an improved algorithm, the α7R IV now supports animal eye in addition to human eye tracking13, allowing fast, precise, automatic detection and tracking. This animal eye support will greatly increase your success in capturing images of animals in the wild or favorite pets at home when an obstacle comes into view or the camera’s horizontal/vertical orientation often changes.14

Real-time Eye AF: Evolution of portraiture
Real-time Eye AF represents the evolution of portrait shooting. This AI-aided technology allows immediate, accurate eye detection and tracking for crisp, clear focus on the subject’s face, even when capturing a fast-moving model in a photo session. The photographer can concentrate on composition—for a smoother workflow that pros can count on

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